
DeAnn and the Honorable Legal Services (HLS) team were looking to update the look of their website, and to start attracting new clients to their practice by making their foray into online marketing.
We kicked things off with a few meetings to understand the ins-and-outs of their business, to gather all the necessary materials, and to map out our marketing attack plan.
With our plan in place, we started up the creative process by sending over one of our photographers to capture some portraits of the HLS team and their comfy office space. With the photo team working their pixel magic, our web gurus got to work behind the scenes in preparation for the new website.
With all the technology in place, and shiny new professional photos in hand, we set our web developers loose to do their thing! A few weeks later they returned to us with a beautiful, mobile optimized, search engine optimized, and visually stunning website. This site provided the HLS clientele with valuable and pertinent information, in addition to offering a variety of ways to communicate with the legal team.
Finally, with the site launched, it was time to bring in our search and social marketing team to rustle up some new customers, to ensure they were well informed of the HLS services, and to help them schedule their initial legal consultation.
When all was said and done, we took an outdated website and and a handful of social media accounts, and turned them into a coordinated and targeted online marketing system designed to attract and retain customers. A system built around a fully mobile and search optimized website, and supported by a personal and engaging content marketing and social media marketing strategy.
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